Now if you wonder what kind of return
you can get on Facebook ads when you do it right - the numbers are - about $30 per lead and then $10 per retargeting lead.
Retargeting lead means we are retargeting people with a cheap $3 a day facebook ad that reaches people who visited your lead capture funnel or your investor carrot site. Compare that to Google Ads leads - those are about $70-120 per lead - varies by market.
Now here's ONE BIG CAVEAT - because I've done this before and beat myself up over it because I can't #$%&ing sleep at night if someone who took my advice or training didn't get results.
You have to have closed at least a deal in your market - preferably 3 deals - and you have PROVEN the concept of your ability to wholesale in your market.
There's so much more to wholesaling and sales and closing deals than just advertising the right way on Facebook...
This is why it's incredibly important that you know how to speed to lead, how to greet a lead, how to qualify, disqualify, negotiate, close and so much more - all the things that guys like my friend Chris Rood helps you with to be a great wholesaler - that come BEFORE you ever spend dollars on advertising.
(well you CAN spend dollars on advertising FIRST - but expect to be spending some money on testing different messaging - because every market is different - and goddamn - even every face is different - some people already know how to be on camera, and some people don't and need a little advice and coaching - which 1.0 class proved to do an amazing job of)
If there's one thing I learned from Sam Ovens is that you really gotta prove your concept with three sales in the marketplace to prove that your niche/offer/message actually works - before you try taking it online.
Now look - there are a couple of markets in the country where you film a video of you burping on Facebook and then say that you're buying houses and you'll get leads - 98% chances are - you're not in one of those markets. I wish I was - I'm not. I'm in Boston. Average days on market here is like friggin 30 days or less - not an easy market.
One cool new thing I found out though is there are builders in my market who dont even care if they get a property for a discount - they just want a property off market so they can close for sure and then knock it down and build a new spec home and make a huge profit on it where they dont give a damn about 30-50K discount that flippers and wholesalers care about.